After years of operating in blissful ignorance of the markets they allegedly compete in, Click! has come to the conclusion that they’re in trouble and have to do something, and do it quick!
The fact that they haven’t upgraded their system to DOCSIS 3.0 – like Comcast did three years ago isn’t to blame. The fact that people are ditching traditional cable TV in droves – “cutting the cord” – in favor of streaming media over the internet (like Netflix and Hulu) isn’t to blame.
Nope.
According to a presentation at the Tacoma Utilities Board meeting last week, and based on a consultant’s study that is over two years old, Click! Networks has finally come to the startling conclusion that their cable TV customer base has stagnated and revenues are down — mainly due to Comcast offering bundled services. But wait, there’s more – they have a remedy:
“Click needs to offer retail ISP services directly to customers, which means competing side by side with the three existing ISP’s. The wholesale model where customers have to buy data somewhere other than Click is the primary reason for the total stagnation of sales that has occurred since Comcast added the bundle…”
What is the connection here? “The wholesale model where customers have to buy data somewhere other than Click is the primary reason for the total stagnation of sales that has occurred since Comcast added the bundle…”
I challenge Click to prove that.
The whole thing is asinine. The wholesale internet-service business model doesn’t have anything at all to do with stagnation of TV sales. Has anyone at Click! even heard of Netflix? Do they read the news? Have they heard of TV antennas? Continue reading “Click! Network Moves to Put Independant ISP’s Out of Business”